Cookie Policy

What are Cookies?

Cookies are text files placed on your computer that contains a unique identifier, made up of letters and numbers, to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit or

How do I change my Cookie settings?

You can change your cookie preferences at any time by clicking on the ‘Cookie settings’ link in the website footer, and using the buttons to opt in or out of the different cookie types.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

You can also amend your general cookie settings at: by selecting your country and ‘your ad choices’.

How do Cookies work?

Cookies are created when you use your browser to visit another website. The identifier which forms part of the Cookie is sent from a web server to a web browser and is then stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This is in turn stored on your device when you visit a website on your computer or an app on your phone.

A Cookie can be a ‘Session Cookie’ or a ‘Persistent Cookie’.

  • A Session Cookie will expire when the user session is terminated and the web browser closed.
  • A Persistent Cookie, however, will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date.

Cookies are used to collect visitor behaviour information as well as tracking your movements within the site or web page. Cookies can help you to resume where you left off, remember your registered login details, and content preferences as well as other customisation functions. They do not typically contain any information that personally identifies a user. 

At a basic level, Cookies will: 

  • Allow the site to work properly, and help keep it secure
  • Help us understand how people use the website
  • Make the site easier to use by remembering information that you’ve entered,
  • Improve your experience by showing you information that’s relevant to you.

There are several different types of cookies which we use for a range of objectives when you visit and accept them through our webpage when you initially visit our website. We may use Cookies to authenticate you as a new visitor to our website, which in turn improves your browsing experience as you navigate through our pages and services.


Necessary Cookies

Data processed so that the website can work: delivering its pages and interaction, keeping limited logs so that we can maintain it, that sort of thing.


Measurement Cookies

Data collection so that we can improve the site’s performance (technical, visibility online, the effectiveness of the content). It involves some partner technologies: Google Analytics (but not its “Advertising Features”) Google Tag Manager Infinity Call Tracking.


Advertising Cookies

Data collected so that Croud can show you advertising, which may be personalised. It’s also so that we can measure the delivery and performance of the advertising we place. Data collection for advertising relies on measurement, so enabling this means you enable measurement too (above). The tech partners involved are: Bing DoubleClick Facebook Google AdWords Google Analytics (including its “Advertising Features”) LinkedIn.

We also use cookies to add additional security to our user accounts in order to protect our website and services and similar technologies in emails. These help us to understand whether you’ve opened an email and how you’ve interacted with it. Cookies may also be set if you click on a link within the email. We may also use cookie data to compile statistical reports on website activity. We may also maintain data which confirms when Cookie consent was attained.

For further information visit or


What third-party providers do we use?

As well as using first party cookies directly from us, from time to time, we may indirectly use targeting cookies from a number of our third-party providers and marketing partners. We may also use their Cookies to also help deliver adverts relevant to your interests. These cookies can track your browsing history across various websites.

‘THE CROUD GROUP LIMITED’. The Third-Party Cookies we may use as part of the intra-group processing across our corporate group may be follows depending on how we have engaged you:

Website User:

  • Google Analytics
  • HubSpot

Croud Group Ltd:

  • LinkedIn 
  • Facebook
  • Instagram
  • YouTube
  • Google Tag Manager
  • Google Ads
  • Team Tailor
  • WordPress
  • ProcessWire

Group company’s websites (Croud Group Ltd) may use the performance Cookie, Google Analytics, which is a web analytics service provided by Google. This is a type of targeting cookie and does not directly identify anyone. You can opt-out of having your anonymised browsing activity within websites recorded by analytics cookies.

For more information on Google Analytics, including details of how to block these cookies specifically, please see: 

Our group companies may also receive the personal data of end users as a consequence of using a google product, depending on the nature of your interaction with us.

Our website may contain links to other sites. This cookie policy only applies to this website so when you link to other provider’s websites, you should read their own privacy policy.

How can you manage Cookies?

You are within your rights to restrict or block Cookies we set and you can do this through your browser settings, device settings or amending your preferences using the Cookie settings options. You may withdraw your consent and amend your cookie settings at any time.

You can set your browser not to accept cookies. Each of our third-party provider’s individual policies will also tell you how to remove their cookies from your browser. However, please be aware that in a few cases some of our website features may not function as a result. You may also amend your preferences as you go via our cookie settings toggle capability. 

When you click ‘accept cookies’ on the Croud website landing page, cookie tags will appear in your cookies computer history. A list of these can be found on your cookies settings history and most are necessary for the general functionality of the website as well as for our legitimate interests concerning marketing activity. HubSpot is the third party we use to manage our client account system in regard to marketing and prospecting activity. 

If you don’t want to accept cookies in e-mails, you can set your internet browser to restrict or reject cookies, or you can close the email before downloading any images or clicking any links. 

Each browser will have different settings to enable you to do this, for example, Mozilla Firefox, Apple Safari and Google Chrome. Please visit their individual cookie policies for further information.

You can also update and amend your preference on individual Cookies providers, details below:


Name: _ga

Expires: 2 years

Details: This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.


Name: _gid

Expires: 1 day

Details: Used to distinguish users. Contains 4 types of information:

1. “GA1”

2. “2” stand for cookie version and top level domain respectively.

3. “1069090413″ is a random number generated for the current session

4. “1495603968” is the timestamp of when this session had started. Combination of 3.) and 4.) are Session IDs, and these Session IDs help Google Analytics group the entire user journey for each session. Session IDs change after each session– thereby causing the value in cookie to change also.

Privacy Policies:

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.

Privacy Policy:

You can find out more about how to manage cookies at

What is Pixel tracking?

Some pages on the website and our emails contain pixel tags, which are also referred to as web beacons, web bugs, tracking pixels, java tags and clear gifs. The tags on our website do not collect or store any personal/identifiable data and we only associate with reputable advertisers or services, who share the same values in keeping compliant to data protection laws and regulations.

Pixel Tracking allow us and our advertisers or service providers to:

  • Collect non-identifiable cookie data;
  • Customise the communications we send you and the content provided to you on our website when required;
  • Retarget users who have been directed to us from social media platforms such as Facebook, Twitter and LinkedIn; and
  • Collect statistics regarding the way you use the website and interact with the emails we send you

Last reviewed: APRIL 2023