Increasing organic traffic and visibility for Maybourne 



Increase in organic revenue for Claridge’s YoY


Increase in organic revenue for The Connaught YoY


Increase in organic revenue for The Berkeley YoY

The challenge

We worked with Maybourne to broaden each hotel’s organic visibility and solidify positioning, in response to the increase in competition from new 5-star hotels particularly in London.

The strategy

Through a combined SEO strategy, we looked to harness each hotel's USP's whilst bolstering local authority, through highly-tailored content optimisations, robust technical auditing and proactive local SEO pushes. 

In keeping with each hotel’s individual voice and target audience, supported by a strong technical foundation, we've established the strongest organic share of voice against competitors for F&B and accommodation offerings.


The results

From our continued efforts from a technical health standpoint in conjunction with generic keyword pushes, we have seen some really positive results YoY in terms of uplifts in organic visibility across the hotels, resulting in organic traffic and revenue uplifts.