Creed Fragrances

Launching Spring Flower cross-channel 



Surge in YoY sales


Uplift in revenue during campaign

The challenge

The challenge was to position Spring Flower as a distinctive women's fragrance among both its current consumer base and new potential customers.

The strategy

In order to achieve this, we used an integrated strategy utilising all three channels (Display, Paid Social, and PPC) to engage both UK and EU audiences throughout their purchase journey, investing budget efficiently across three key moments. We initiated brand awareness through use of Display and Paid Social, fostering recognition across touchpoints. In the Onsite Engagement phase, we directed qualified traffic to the website, while the Conversion phase focused on increasing Spring Flower sales through tailored Paid Social and PPC campaigns, resulting in a seamless, end-to-end customer experience.

The results

The campaign achieved remarkable success across both the UK and EU markets. In the UK, Spring Flower experienced an exceptional 1500% surge in sales and generated an impressive 265% uplift in revenue during the campaign period compared to the previous period. Notably, the Spring Flower fragrance (75ml) secured a position among the top 10 revenue-generating SKUs in the UK, significantly helping in exceeding our revenue goals for April and May by an impressive +47% and +35% respectively.